A gift-giving assistance system (1) to which the present invention has been applied is provided with a gift-giving assistance server (2), an individual user terminal (3), acquaintance user terminals (4), and a merchant terminal (5) which is used by a merchant. In addition, the gift-giving assistance server (2), the individual user terminal (3), the acquaintance user terminals (4), and the merchant terminal (5) are each connected across the Internet (6).
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