The Contingency Value of Market-Based Capabilities: A Configurational Approach

机译：基于市场的能力的应变价值：一种配置方法

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How a firm should configure its entire base of market-based capabilities so that they fit together, and so that they fit with environmental conditions and organizational factors? In other words, how internal and external contingency factors call for different combinations of market-based capabilities in order for firms to achieve high business performance?

机译：公司如何配置其整个基于市场的能力基础，以便它们适合在一起，以便它们适应环境条件和组织因素？换句话说，内部和外部应急因素如何调用不同基于市场的能力的组合，以便公司实现高商业绩效？

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来源
《Winter Marketing Academic Conference》|2016年|1 v. (various pagings)|共3页
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作者
Matti Jaakkola; Jukka Luoma; Johanna Frbsen;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
market-based capability; organizational culture; environmental turbulence; configuration; performance;

机译：基于市场的能力;组织文化;环境湍流;配置;性能;

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The Contingency Value of Market-Based Capabilities: A Configurational Approach

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