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Sing with Me: The Effect of Tempo and Lyrical Cues on Consumer's Brand Information Retrieval

机译：与我一起唱歌：节奏和抒情线索对消费者品牌信息检索的影响

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Little is known about the extent to which the lyrical language in conjunction with music tempo affects processing and information retrieval. Do these two dimensions conflict and distract attention? Are they integrated in attention?

机译：众所周知，抒情语言与音乐节奏结合的程度影响了处理和信息检索。做这两个维度冲突并分散注意力吗？他们融入注意吗？

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来源
《Winter Marketing Academic Conference》|2016年|1 v. (various pagings)|共2页
会议地点
作者
Kristin Stewart; Vincent Cicchirillo; Isabella Cunningham;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
lyrics; brand recall; intra-sensory processing;

机译：歌词;品牌召回;感觉内处理;

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Sing with Me: The Effect of Tempo and Lyrical Cues on Consumer's Brand Information Retrieval

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