Digital War for Talents: How Online Reputation in Company Valuation Platforms Drive Job Seekers' Application Intentions

摘要

This research aims to address several questions arising from user-generated company evaluations on open platforms. First, do company ratings on company valuation platforms affect job seekers' intention to apply? Second, is the effect of a company's user-generated online reputation on application intentions the same for companies with low or high reputation in classical markets? And finally, does the number of ratings a firm received, known to result in social proof, that is, the tendency to be influenced in our opinions by what the herd believes, affect job seekers intention to apply?