Internet features interactive, anonymity, and personalization, which have been changing people's habit. Many apparel commodity and consumers are both exposing to the Internet, giving comments, sharing information, obtaining resources. Based on reviewing relevant literature, this paper is aimed to take research on what factors impact online word-of-mouth credibility of apparel. Here are the conclusions: 1. Online word-of-mouth source credibility has positive impact on online word-of-mouth credulity of apparel; 2. Online word-of-mouth communication has positive impact on word-of-mouth credibility of apparel; 3. Receiver's factor has positive impact on online word-of-mouth credibility of apparel.
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