Research on Intelligent Marketing Mode of Power under the Background of Big Data

摘要

This paper first defines the concept of the power big data and intelligent marketing, and then describes the status of power marketing in developed countries such as the United States, Japan and Britain, and then analyzes the pressure the traditional marketing mode of traditional power of China is facing at current stage, and based on this, proposes constructing new intelligent marketing mode of power under the background of big data. Which means taking big data platform as data support, it forms continuous closed loop mode by "power marketing data collection - data analysis - mode construction-intelligent evaluation", and finally gives specific strategies for implementation of intelligent marketing mode of power.