Analysis of Different Tendencies Towards Individualism and Collectivism From the Perspective of Genders

摘要

With the pace of the globalization process, cross-cultural communication today is becoming more and more frequent, and the researches on cross-cultural communication have been increasing day by day. In 1980, Hofstede put forward the four dimensions on cultural differences, making a groundbreaking research result in the field of cross-cultural communication. In 1991, Triandis concluded that the two tendencies in the "collectivism/individualism" dimension (I-C dimension) not only exist between different cultures, but also in the same culture, the same society, the same group, or even the same person. In this paper, 50 subjects are surveyed under the collectivism/individualism dimension of Hofsted and Triandis, and the data are analyzed to check Hofstede's study on Chinese collectivism and to analyze the different tendencies of different sexes in the collectivism/individualism dimension.