This paper introduces the research on precision marketing model under the Internet and big data background. With the popularity of network shopping is more and more high, the personalized needs of customers or consumers more and more apparent. Personalized demand is based on accurate market positioning, on the basis of market positioning further to different customers or consumers to provide the required services. Modern consumers are no longer a simple sense of material, but the consumption of the whole and complete perceptual consumers and manufacturers product through the "perceptual value" to create the differentiated competitive advantage. Our research combines latest research result to propose our new idea that will be meaningful.
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