Marketing Personnel Training Reform on 'Theory + Case + Simulation + Practice' Four-in-One Teaching Mode

摘要

With the intensifying of market competition, the enterprise demand for marketing personnel is more and more strong, be badly in need of knowledge of enterprise management and marketing technology applied talents. Traditional personnel training mode there are a lot of disadvantages, this paper put forward "theory + case + simulation+ practice" four one of the talent training mode reform. Four kinds of teaching way connect with each other and promote each other, mutually conditional and integral. Among them, the theory of teaching, cultivate students solid theoretical knowledge; Case teaching, trains the student to put forward solutions of case; Simulation teaching, with the aid of simulation environment, the role and activities, to help students understand the theoretical knowledge and master skills; The practice teaching, the thorough enterprise actual operation and exercise, experience marketing risk and complexity.