Study on the influence factors of Rural Ecotourism development in Central Sichuan Hilly Area

摘要

With the development of ecological tourism in the production，domestic competition is increasing. The rapid development of Sichuan Hilly rural ecological tourism industry is the urgent problem to be solved at present, in order to occupy a space in domestic tourism market. Basing on the theory of "tourism attractions - tourism satisfaction - tourism development", the paper analyze the influence of the tourism environment, tourism services, tourism management and visitor satisfaction on ecological tourism development in Sichuan hilly country utility. Through the investigation of tourists visiting the region, the relationship between variables and the effect of utility is clarified. The investigation provides a reference for the rapid development of rural ecological tourism in Sichuan Hilly and Low Mountain to enhance their competitiveness in the tourism market.