Empirical Study on Consumer Purchase Intention for Remanufacture Product

摘要

Based on Howard-Sheth model, this paper has constructed a mode to analysis the influence of attitude and involvement to purchase intention and the influence of stimulus factors to attitude and involvement. The author collected data by questionnaire survey. The authors examine the reliability and validity of questionnaire and verify notion mode by using SPSS19.0 and AMOS19.0 software. Draw conclusions: (1) Attitude and involvement have significant effect on consumer purchase intention; (2) Environmental protective and sales promotion have significant effect on attitude and involvement; (3) Perceived price do not have significant impact on the attitude and involvement.