Method of and system for enabling access to consumer product related information and the purchase of consumer products at points of consumer presence on the world wide web (WWW) at which consumer product information request (CPIR) enabling servlet tags are embedded within HTML-encorded documents

摘要

An Internet-based electronic commerce (EC) enabled shopping system comprising: an Internet information server connected to the infrastructure of the Internet and supporting the hypertext transmission protocol (http); a Web-enabled client subsystem connected to the infrastructure of the Internet; and an EC-enabled WWW site comprising a plurality of interlinked HTML-encoded documents arranged and rendered to provide an electronic store environment for a consumer when served to the Web-enabled client subsystem, wherein the electronic store environment presenting a plurality of products for purchase and sale by an EC-enabled payment method supported over the Internet, wherein a Consumer Product Information Request (CPIR) enabling Server-side component tag, associated with each the product, is embedded within at least one of the HTML-encoded documents displayed on the Web-enabled client subsystem, and each the CPIR-enabling Server-side component tag being associated with a CPIR-enabling Server-side component encoded with a Universal Product Number (UPN) assigned to one the product, and whereby, when the consumer selects one the CPIR-enabling Server-side component tag, the associated CPIR-enabling Server-side component is automatically executed, enabling a search to be conducted against a product information database hosted on an Internet database server connected to the Internet, and the results from the search displayed in a graphical user interface (GUI) served to and displayed on the Web-enabled client subsystem.