Problems and Countermeasures of Express Delivery to Countryside in Quzhou of Zhejiang Province

摘要

In recent years, the e-commerce in Quzhou is developed rapidly and tries to explore new business channels in towns by tap rural online shopping potentials, meanwhile, fresh food e-commerce targeting at rural special products and searching the shortcut of going out. But limited by small market and costs, the countryside express still exists "last kilometer" problem. This paper discussed and analyzed the problems exists in express market, combining with its future developing trends, try to find out a suitable solutions.