Study on the Context of Advertising Language

摘要

Context Since first proposed in 1923 by the famous anthropologist Malinowski has become a lot of research in the field of a very important and indispensable concept. Context The importance lies in the close relationship between it and the meaning of the works, the expression was to convey the meaning and expression of ideas is a combination of context by those who have completed condition; and ideas and expression meaning the recipient felt by those who are the recipient to accept the certainty created by the context. Therefore, we can say, the significance of communication activities is a contextual meaning, leaving the specific context will not be able to complete an accurate understanding of the meaning of communication. So, what is the context? It constitutes what factors?