By analyzing relevant literature, this thesis constructed a theoretical model explaining how foundry enterprises evolved into an international brand by following the path of OEM-OEM-OBM-IBM. By dividing the market, this thesis presented 3 models and researched the strategies of 3 foundry enterprises that successfully achieved upgrading and brand internationalizing, aiming at provided some examples to other enterprises by exploring how different market entry models affect those own-built international brands.
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