DEVELOPING A SUCCESSFUL SOCIAL MEDIA MARKETING STRATEGY

摘要

Our reputation precedes us when we enter a new environment, though now the World Wide Web is usually the messenger, for better or worse. Whether it's a new job, a meeting, a fundraiser, a date, or something in-between, there are more ways than ever for those around us to do their homework, on us, before meeting face to face.That's right, a simple Google keyword search can bring up anything from your business website, to your Facebook page. While it may seem like you have no control over what people find out about you online, the truth is that you have more of a say in the matter than you think.Google has a remarkably comprehensive system in place for coordinating user search results and delivering them in a timely, deliberate and meaningful fashion. What might seem like random results at first glance is actually a highly methodical process unfolding in real-time. "Crawlers" (know singularly as Googlebot) continuously sort through billions of web pages from each corner ofthe globe, algorithmically analyzing, assessing, ranking, and indexing web pages and sorting through each applicable result.