Research on Cultural Heritage and Industrial Development of Southern Shandong Folk Arts and Crafts

摘要

Southern Shandong folk handicraft is famous for its long history and colorful manifestations in Shandong. It carries Southern Shandong people's yearning for a better life and pursuit for the truth, goodness and virtue, and reflects Southern Shandong people's attitude to life, aesthetic emotion and art spirit. Impacted by the culture of the new generation in a global context, it is of great urgency to protect and transmit excellent folk arts and crafts. The author suggests to protect and to develop the folk arts and crafts through making protection, policy-oriented and developmental strategies, giving policy support, implementing industrial development in market and carrying out art education in school and other ways in order to achieve the transmission and industrial development of Southern Shandong folk arts and crafts.