A Comparison of Fuzzy Approaches to E-Commerce Review Rating Prediction

摘要

This paper presents a comparative analysis of the performance of fuzzy approaches on the task of predicting customer review ratings using a computational intelligence framework based on a genetic algorithm for data dimensionality reduction. The performance of the Fuzzy C-Means (FCM), a neuro-fuzzy approach combining FCM and the Adaptive Neuro Fuzzy Inference System (ANFIS), and the Simplified Fuzzy ARTMAP (SFAM) was compared on six datasets containing customer reviews. The results revealed that all computational intelligence predictors were suitable for the rating prediction problem, and that the genetic algorithm is effective in reducing the number of dimensions without affecting the prediction performance of each computational intelligence predictor.