Empirical Study of credit rating's Factors based on the buyer's perspective in the netshop of small and micro enterprises in TianJin

摘要

Researching on the factors affecting the level of credit rating in the netshop of small and micro enterprises in TianJin, the seven main factors are extracted through factor analysis; And then the paper does the regression analysis between the seven main factors and the credit rating levels, so does between each of the main factors and their specific structure. Finally, it calculates the order of importance and the value of impacting. So it can provide a reference for the network shop of small and micro enterprises to enhance the credit rating level.