Research on the traveling behavior and the market development strategies of senior tourists in Huaian City

摘要

Our country has entered the aging society ranks, the elderly tourism markets have great potential. Through the investigation and analysis of Huaian's elderly tourism consumption behavior, this paper makes use of questionnaires and interview for the elderly tourists in Huaian city to study the consumer behavior; characteristics of this market. Some market development strategies have been put forward to help the travel agency design tourism products suitable for the elderly, improve tourist services for the elderly in quality, develop the tourism market for the elderly.