Feasibility Study of Quanzhou Maritime Silk Road Incense Culture Tourism Development

摘要

Chinese incense culture has a long history, and is known with tea culture and flower culture as the three major cultural phenomena. Development of Quanzhou Maritime Silk Road incense culture tourism is to adjust tourism industrial structure, develop cultural creative tourism and promote Maritime Silk Road culture. It is feasible due to the exquisite life demand of the people, historical background of Quanzhou Maritime Silk Road and the spice trade, and Chinese incense capital - Yongchun Pushi incense technology. The integration of Quanzhou Maritime Silk Road incense culture and six elements of tourism industry can broaden the tourism industry chain, and promote the transformation and upgrading of tourism industry.