THE RELATIONSHIP BETWEEN NUTRITION CLAIMS ACROSS PRODUCTS AND FIRM VALUE: SIMPLICITY OR SOPHISTICATION?

摘要

From the familiar heart-healthy symbol and the "natural" and "organic" claims to the "low sugar," "low fat" assertions, all are essential aspects of the marketing of food and beverage products. According to the FDA survey's findings released in 2010 (FDA 2010), more than half of consumers in the United States often take the nutrition label into consideration when buying a product for the first time.