PROACTIVENESS AND INNOVATIVENESS IN SERVICE FIRMS: TOO MUCH OF A GOOD THING?

摘要

Our study focuses on innovativeness in service firms. We study the interrelationships of entrepreneurial orientation dimensions and investigate the effects of proactiveness, risk-taking and organizational structure formality on service innovativeness. Results show that while risk-taking is directly related to service innovativeness, proactiveness has an inverted-U relationship with it, and organizational structure formality moderates this curvilinear relationship.