THE EFFECT OF CHANNEL PARTNER KNOWLEDGE MANAGEMENT ON NEW PRODUCT OUTCOMES

摘要

Both researchers and practitioners have recognized the importance of knowledge management in innovation. Extant research on NPD emphasizes achievement of competitive advantage by using market knowledge to align innovations with market needs, while channels research tends to center attention on achieving competitive advantage by applying market knowledge to open access to new markets and enhance distribution efficiencies. Unfortunately, the relative isolation of these two research perspectives from one another has resulted in less than systematic progress in understanding the role of market knowledge integrated from the channels in product management. As a result, the current literature lacks clarity regarding how NPD teams and channel members collaborate with each other to manage innovation knowledge towards competitive advantage.