Digesting Food Information: A Focus Group-Based Typology on the Ways in Which Consumers Process Food Information

摘要

The authors investigate effective food information processing in the context of food literacy and identify personal and situational drivers and barriers. Data from 9 focus groups (n=40) revealed a consumer typology with food information avoiders, -users, and media and food-literate consumers. Unperceived food knowledge gaps were found in all groups.