Greening Manufacturing Supply Chains – Introducing Bio-based Products into Manufacturing Supply Chains

摘要

Launching a new technology involves more than innovation within an organization. It often requires innovations in downstream firms adopting the technology and greater interaction and knowledge exchange among supply chain partners. This paper examines the introduction of new bio-based products into existing supply chains, the location of the innovations needed to successfully commercialize the product, the nature of relationships among chain members and the impact of modularization on bio-based product introductions.