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Applying Revenue Management to Economy Hotels - An Investigation of Customer's Attitude

机译:将收入管理应用于经济酒店 - 对客户态度的调查

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Revenue management is an effective strategy for the economy hotels to increase profit. However, implementing revenue management may also bring misunderstanding and negative feelings to the customers. This study investigates the customers' attitude to the revenue strategies of economy hotels. Based on data analysis, the following conclusions have been made: the customers of economy hotels feel positive about differential pricing, however, they feel negative about capacity control and overbooking. Besides, there are significant differences about the customers' attitude to the three revenue strategies in terms of the customers' age, career, education, annual income and tourism objective apart from gender. Finally, this paper proposes some suggestions to the economy hotel managers to implement revenue strategy accordingly.
机译:收入管理是对经济增长利润的有效战略。然而,实施收入管理也可能对客户带来误解和负面情绪。本研究调查了客户对经济型酒店的收入策略的态度。基于数据分析,已经结束了以下结论:经济宾馆的客户对差异定价感到阳性,但是,它们对容量控制和超预订感到负面。此外,对客户的年龄,职业生涯,教育,年收入和旅游目标与性别相比,客户对三项收入策略的态度存在显着差异。最后,本文提出了对经济宾馆经理的一些建议,相应地实施收入战略。

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