PROGRAM, METHOD AND DEVICE FOR INVESTIGATING CUSTOMER ATTITUDE, AND PROGRAM, METHOD AND DEVICE FOR ANALYZING CUSTOMER ATTITUDE

摘要

PROBLEM TO BE SOLVED: To relieve the feeling of burden of a customer and to obtain an effective investigation result about customer attitude.;SOLUTION: This method for analyzing customer attitude includes the steps for: reading an article code and a privilege flag to identify an article 10₁ in which the customer is interested from an IC tag 20₁ attached to the article 10₁ among the articles 10₁ to 10_n; confirming the customer attitude (such as reasons of purchase when the article 10₁ is purchased, reasons of non-purchase when the article 10₁ is not purchased and requests) about the article 10₁; and storing information about the customer attitude in a storage part 42 by associating the information with the merchandise code.;COPYRIGHT: (C)2005,JPO&NCIPI