Recent Trends and Prospects of Marketing Publications in Turkey

摘要

The objective of this study is to examine methodological issues and recent developments in marketing publications. Content analysis method is used to evaluate marketing publications in terms of methodological frame namely research type, research modeling, hypotheses development, sampling, measurement and data analyses. This study aims to provide directions and recommendations for the future of marketing discipline. Turkish National Marketing Congresses' Proceedings between 2007 and 2012 are the basis for this study. Major problems are determined to be the lack of diversity in research methods, research modeling, hypotheses development, problems related to sampling process, the choice of data analyses techniques and interpretation of results.