Public attitudes toward the additional roles of university in disaster management: Case study of Thammasat University in 2011 Thailand floods

摘要

Higher education institutions are nowadays performing more than just their fundamental role of providing higher education to our society in accordance with the trend of Corporate Social Responsibility (CSR). However, not all higher education institutions have the potential to do so. Merely somewhat institutions in the nation could eager to response this expectation. This research focuses on reviewing public attitudes toward the additional roles of university in disaster management to ensure university the benefits that university could have in return from the society by using the case study of Thammasat University, Thailand in the devastation disaster of Thailand Floods in 2011. The research applies Social Return on Investment analysis (SROI) to investigate the public attitudes in term of Venue and Trust and interpret the data into the level of satisfaction. The study distributes 153 questionnaire sheets to Sapansoong community, which is a community surround Thammasat University to know their opinions concerning the role of university in flood crisis. In sum, the result shows that 69.9% of the respondents express that they admire Thammasat University in providing support to community. As for their contribution, the majority ratio of the respondents would love to support university activity by giving some donation and 54 respondents (35.3%) define that the amount of the donation per year should not exceed 300 THB (9.5 USD) and they will continue to give the donation even disaster does not occur up to 5 years until they will stop to donate.