Sustainable Utilization of Health Care Technologies is Influenced by Organizational and Cultural Factors - A Case Study

摘要

Advanced medical technologies have a potential to improve a quality of Health Care by enabling doctors s to diagnose diseases more rapidly and accurately, patients to recover faster with improved quality of life, health care providers to be more efficient and increase economic productivity and control costs. Health care organizations are confronted with the introduction of numerous new clinical technologies, but numerous reports suggest considerable difficulties in the implementation of these technological advances. To benefit from unprecedented technology advancement in health care, it is important to additionally focus on organizational factors, workflow redesign and human factor issues. Structural design and culture of the organizations, as well as health service in general, need to be associated with the predominant national culture. Numerous literature findings indicate that harmonious alignment of organizational and national culture supports organizational learning that promote effective utilization of the new technology. Authors are presenting a case study designed to explore appropriate methodology for sustainable implementation of Health Care technology projects in Serbia, with special attention to analysis of particular dimensions of national culture correlated with organizational culture and structure.