Social transformation will inevitably bring about various unpredictable social problems and relevant parities pay increasingly greater attention to crisis management. As an important organic component of the society, a university is a densely populated public place with numerous talents. Thus university crises might result in grave consequences. Network information era presents crisis management with new problems. Based on the features of university crisis management in network information era, this paper analyzes the positive effect and challenges of network media in university crisis management, identifies the problems relating to the application of network media to university crisis management, proposes before-crisis, during-crisis, and after-crisis management strategies of using network media to realize crisis warning, release crisis information and guide public opinions.
展开▼