Impact on Organisational Learning in Ecotouristic Community: a Case Study Focusing on Social Technology

摘要

Sustainable tourism systems have many variables of significant implications, with poverty being one of the most latent, which in conjunction with hunger will eventually lead to inevitable social chaos. Therefore the aim of this research is to explore modern techniques for the development of sustainable tourism and then work on great ideas to help people to reduce the problem of poverty. It therefore will apply the theory of Planned Behavior, derived from the theory of Reasoned Behavior that created by two scholars, namely lcek Azjen and Marin Fjshbein's, to examine the questions. The study will use the North Shore of Bahia State in Brazil as the study area and the conclusion of this research is that the residents' practice of the given technologies will maximise the available means from the environment, and will also reduce poverty and improve the quality of life. Therefore this is a plan for socioeconomic transition to sustainability in ecotouristic communities by means of social technologies to reduce poverty.