One of the most compelling psycho-sociologieal constructs in the pursuit and acquisition of entertainment is consumer passion - a robust penchant toward an activity that addresses consumers' fondness toward and importance of engagement in consumption. Based on the social sciences literature to date, the present research explores the existence of two types of passion each associated with different outcomes and experiences. The overarching goals of this study are (1) to examine the effects of the two types of passion—harmonious and obsessive passion - on consumers' propensity to illegally download digital music files, and (2) to examine the moderating effects of idolization on the relationship between passion and consumers' propensity to illegally download digital musical files.
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