The analysis of 'people oriented' in the merchandise display design

摘要

The modern commercial display design is a design form which integrates display space, exhibition environment, and visual elements. The purpose is to design space environment and visual image to meet the requirements of goods display which can create environment of information exchange and transmission for a commodity and its consumer, can stimulate consumer acceptance of goods, can stimulate consumers' desire to buy, and achieve commodity trading finally. In the whole process, the space environment design, visual design, and other design elements of display design should be "people-oriented" principle, and pay attention to the consumer the physiological factors and psychological factors. We apply these factors in display design in details, implement humanization of display design.