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Mining consumer behaviors in the electronic commerce environment

机译:挖掘电子商务环境中的消费者行为

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摘要

In the electronic commerce environment, the consumers can purchase products from the internet and the business can easily obtain the data about the transactions. Compared with other commodities, consumable products are purchased high-frequently. Although single gains for consumable products may be lower than that of appliances or electronic products, the accumulative gains for consumable products are great. Therefore, grasping suitable timing to do sales promotion for consumable products is an important task. For the consumable products, the purchase time for the next transaction is usually related to the purchased quantities for this transaction. In this paper, we propose a novel data mining algorithm to find the item-consumption behaviors for most of the consumers. From this information, we can predict the next purchase time for an item based on the purchased quantity of this item at this time. The experimental results show that our algorithm is efficient and scalable, and the mining results can exactly reflect the consumption behaviors for most of the consumers.
机译:在电子商务环境中,消费者可以从互联网购买产品,企业可以轻松获取有关交易的数据。与其他商品相比,消耗品高频繁购买。虽然可消耗产品的单一收益可能低于电器或电子产品,但消耗品的累积收益很大。因此,掌握适合的时间为消耗品进行销售促销是一项重要任务。对于消耗品,下一个事务的购买时间通常与此交易的购买量相关。在本文中,我们提出了一种新的数据挖掘算法,为大多数消费者寻找项目消耗行为。根据此信息,我们可以根据此时根据本项目的购买量预测项目的下一个购买时间。实验结果表明,我们的算法有效且可扩展,采矿结果可以完全反映出大多数消费者的消费行为。

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