Electronic commerce and online consumer behavior research: A literature review

摘要

This paper aims to identify studies concerning online purchase behavior research published after 2000 in the main management information systems (MIS) and electronic commerce journals. These are categorized as studies of website use and online purchase behavior respectively. The review presents a holistic picture of the domain for online consumer behavior. The paper provides an insight into the field of electronic commerce and online consumer behavior with further discussions on theoretical and practical implication of these studies.