Study on Marketing Strategies of 3G Wireless Broadband Services Based on Bayesian Decision-Take Hubei Telecom for Example

摘要

In 3G times, the competition among three telecom operators becomes fiercer and fiercer. As a cash flow service, wireless broadband has been paid special attention by these operators. At present, the first problem for operators to make marketing strategies of wireless broadband service is whether charging by duration or flows should be adopted; the second difficulty is whether operators set up channels to organize marketing by themselves or marketing is to be underwritten by IT channel agents. This article adopts Bayesian Decision Theory and strategies to make a detailed analysis on the above two problems. In addition, by using the experience of operators at home and abroad for reference, and taking Hubei Telecom for example, this article puts forward some suggestions on marketing strategies of wireless broadband services at the initial stage of 3G operation.