Analysis on the Impact of Meeting Brand on Chinese Urban Sustainable Development

摘要

A meeting with brand effect can not only improve the city's reputation, but also promote its sustainable development through putting forward other industries and transforming the industrial structure. Upon this point, this paper starts at a delicate analysis on the connotation of "Meeting brand", on the base of which concludes the typical feature of meeting brand, including its government imprimatur, high dependence on consumer communication, complicated structure and periodical appreciation, etc. Through integrating these features, this paper then discusses the principles about how "Meeting brand" interacts with urban sustainable development, and finally, puts forward some suggestions contributing to the cultivation of meeting brand and the realization of urban sustainable development.