Brand Monitoring in the Twitter Social Network for Electronic Commerce

摘要

This work introduces an open tool, namely SBM tool, for brand monitoring in social media which can be used for SMEs involved in e-commerce, SMB tool is actually a prototype which bases it analysis on Twitter contents using both the computational resources provided by Windows Azure's PaaS service model and the sentiment analysis algorithms at the state-of-art. Through our prototype, we allow the inexpert researcher to start a new search or analysis providing a shared database, a user-friendly interface and new functions that are usually missing from several commercial tools.