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The effect of trust and intention on virtual brand communities in online social networks : a comparison between facebook and twitter from a b2C e-commerce perspective

机译：信任和意图对在线社交网络中虚拟品牌社区的影响：从b2C电子商务角度比较facebook和twitter

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Department of Industrial and Systems Engineering

机译：工业与系统工程系

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See-To EWK; Pablo ADR;
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年度 2011
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原文格式 PDF
正文语种 eng
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专利

1. Belief in dangerous virtual communities as a predictor of continuance intention mediated by general and online social anxiety: The Facebook perspective [J] . Hong Jon-Chao, Hwang Ming-Yueh, Hsu Chin-Hao, Computers in Human Behavior . 2015,第jula期

机译：在危险的虚拟社区中的信念，是由一般和在线社交焦虑介导的持续意愿的预测因子：Facebook的观点
2. Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities [J] . Dong Hong Zhu, Ya Ping Chang Information development . 2014,第2期

机译：了解中国在线社区持续意图的动机：社交网站和虚拟社区活跃用户的比较
3. Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter [J] . Eric W. K. See-To, Pablo Alejandre Del Rio, Kevin K.W. Ho International Journal of Systems and Service-Oriented Engineering . 2016,第2期

机译：虚拟品牌社区中的社交媒体效应：以Facebook和Twitter为例
4. The Influence of Discussions in Virtual Communities on Consumers' Purchasing Behaviors in E-commerce: Implications for Trust Sources, Trust Building, and Consumer Purchase Intention [C] . Sun Yalin, Yang Xiaoping International Conference on Computer Sciences and Convergence Information Technology;ICCIT '09 . 2009

机译：虚拟社区中的讨论对电子商务中消费者购买行为的影响：对信任源，信任建立和消费者购买意愿的影响
5. Initial trust formation in B2C e-commerce: The effects of social influence and artifacts of institutional trust and social presence on willingness to provide personal information online. [D] . Sinclaire, Jollean K. 2007

机译：B2C电子商务中的初始信任形成：社会影响力以及机构信任和社会存在感对在线提供个人信息的意愿的影响。
6. Examining the Relationship of Online Social Networking Sites’ Activities Customers’ Brand Choice and Brand Perception in Health-Related Businesses [O] . Mehrab Nazir, Jian Tian, Iftikhar Hussain, 2020

机译：检查在线社交网站活动客户品牌选择的关系与健康有关的业务的品牌认知
7. A RESEARCH OF THE MOTIVES FOR CONSUMERS TO JOIN THE BRAND COMMUNITY OF THE RETAIL FMCG NETWORK ON SOCIAL NETWORKS (COMPARISON OF FACEBOOK, INSTAGRAM, YOUTUBE) [O] . S.V. Shilovskiy 2020

机译：消费者加入社交网络零售FMCG网络品牌社区的动机研究（Facebook，Instagram，YouTube的比较）

The effect of trust and intention on virtual brand communities in online social networks : a comparison between facebook and twitter from a b2C e-commerce perspective

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