A survey of outdoor sportswear requirement for Chinese consumers

摘要

With economic growing and health conscious being popular among the people, more and more persons are attracted to attending outdoor sports in China. For enhancing function and comfort of sportswear, this paper focuses on acquiring the requirement of Chinese consumers from both fabric and pattern aspects. Through the customers' questionnaire and visiting the retailer shop, we investigate status conditions during outdoor sporting such as environment, sports strength and et al. After analyzing the investigated results with data processing, the demands that consumer's desired was excavated. According to the demands, the key factors of clothing for outdoor sports are confirmed. Design rules for improved sportswear performance are presented.