COMMUNICATING WITH THE PUBLIC DURING WATER CONTAMINATION EVENTS: ADDRESSING VULNERABLE POPULATIONS

摘要

The most effective health communication campaigns are centered around the audiences receiving them.~1 These messages must be relevant to the audience, appropriate to the audience's norms and expectations, and speak to their experiences. The messages must be delivered by a source perceived as credible by the audience as trust is essential for effective communication.~(2,3)Thus, communicating public health messages during water contamination emergencies requires a thorough knowledge of the different populations being communicated to.~4