A Business-Based Negotiation Process for Reaching Consensus of Meanings

摘要

Since multi-disciplinary teams are common in business, design and manufacturing environments, it is more problematical to find a common vocabulary or an agreement over meaning. This issue especially disturbs a design project, which must be composed by people with specific and different knowledge, from diverse domains, to execute special activities. Negotiation arises from this context as a process for the construction of consensus. The goal of this work is to present a model of meaning negotiation using ontologies to obtain the consensus of meanings, based on models of business negotiation, and consequently, deal with conflicts and multiplicity of ideas, making this negotiation a way of creating value for all agents involved.