Product Lifecycle Performance Modeling, Analysis and Optimization: A Metrics Model for Retailing as Part of Product Lifecycle Management

摘要

This purpose of the study was to determine factors affecting consumer decision in choosing a product. To assess consumer behavior in retailing, a metrics model was developed; and to determine the level of satisfaction of customers, a survey was conducted. A regression analysis was done to determine the relationship between customer satisfaction and some explanatory variables such as "age," "price," "availability of products," "waiting time in line" and "quality of products." In addition, a financial analysis based on ratios was also performed, while it represents a useful aid tool for decision making. Financial ratios explain the company's liquidity, activity, leverage and profitability. The main purpose of the study was to understand how retailing is performed from an economical point of view. With such an analysis, it is possible to explain possible reasons behind retailing success or failure. Some implications and recommendations with regard to retailing as part of the whole strategy called product lifecycle management (PLM) are also offered.