THE WEB 2.0 BUSINESS MODEL AND A WEB 2.0 ENTERPRISE: GOOGLE

摘要

After the quick growth of the Internet users several things are changed, the simply users became authors of the content, several new web applications appeared and meanwhile few web companies became significant IT corporations. The new web services are based on a real business model. Today Microsoft is the largest IT company, Google shortly became one of the biggest media corporations mainly based on the search and advertisement market with the highest growth potential. In a few years, Google could be as big as Microsoft is now. Pending my presentation, I will demonstrate the SWOT analyzes of Google and the new web business model.