DataGMA:Data-Driven Culture Creation in Shale Field Operations

摘要

The objective of this project,named DataGMA after Data Governance,Data Management and DataAnalytics,is to transform YPF shale operations to a data-driven culture.Recognizing that Data Governance,Management & Analytics(DGM&A)problem solving approachrequires a wide interaction between the concerned players is the first step to delineate a sustainableand scalable outcome regarding DGM&A best practices.Increasing data-awareness leads to an activeengagement of the whole organization around the data life cycle which,in turn,is the basis of a DGM&Avirtuous cycle.This paper presents an integrated approach through a multidisciplinary task force(DGM&A + IT +Upstream Technical Staff)designed not only to tackle the data challenges YPF faces but,and moreimportantly,to build data awareness and engagement around the data life cycle among the UpstreamTechnical Team.This combined effort assists the organization in understanding the broader picture of thesituation through an exhaustive assessment and an accurate diagnosis.More than 20 initiatives were selectedto deliver,with a more consistent,yet flexible,work plan,using different tools as design thinking,agileteams and Business Intelligence.Keeping data-related issues siloed only around the DGM&A influence pulls organizations away from thegreat opportunity to improve their data governance and exploitation.The implemented approach expandedthe process to other areas encouraging a more efficient use of the available resources,both human andmaterial.Crucial elements for the advance and success of this initiative are:strong sponsorship from executivemanagement,champions in every technical discipline(D&C,G&R,Production),project managementleadership,data leadership(DGM&A),IT leadership and ad-hoc task-forces for each initiative.A continual assessment engaging the operations community was key to delineate a fit-for-purpose planwhich keeps the long-term vision while solving the day-to-day data concerns through reliable quick-wins.All together it stimulates employees'commitment towards YPF goals by increasing their awareness aroundthe"data-problem"in an increasingly data-driven environment.A shift in attitude is reached and the beneficiary is the whole organization that now is in the processof having high-quality validated data available and ready to be used whenever and wherever is needed.Itcertainly creates a competitive advantage.In summary,the tangible results are:missing data was recovered,new data types were created and saved,data was officially safeguarded and made available through new workflows.The cost of no-quality has beenrevealed with real and consistent figures.This paper describes the data challenges faced in shale field development operations in a corporation andshows a path to deal with this kind of projects in an integrated fashion.Digital Operations do not come outof a box,but processes and lessons learnt can be transferred into similar future projects.