(1520)THE IMPACT OF MEMBER INSTITUTIONS WEB PRESENTATIONSON THE UNIVERSITY WEBOMETRICS RANKING

摘要

This paper will explain and show the ranking methodology for university Web sites, identify itsstrengths and weaknesses, and estimate its significance and application in the future. At thebeginning, we will discuss the Webometrics methodology, which is used for ranking of academicinstitutions, by taking into account several indicators for the academic domain, such as: size (S), whichrepresents the number of pages recovered from four search engines - Google, Yahoo, Live Searchand Exalead, visibility (V), which represents the total number of unique external links received by asite, "rich files" (R), a number of files in the formats: Adobe Acrobat (.pdf) Adobe Postscript (.ps)Microsoft Word (.doc) and Microsoft Powerpoint (.ppt), and finally "Scholar" (Sc) - number of papersand citations for the academic domain obtained through the Google Scholar service. Using theexample of the University of Belgrade, we will demonstrate the impact of various factors on theposition in the ranking and analyze changes of the rank over the past years, in order to draw someconclusions on further measures necessary to improve the ranking. A detailed analysis of Web sites ofthe University member institutions (31 faculties and 11 institutes) will be shown firstly based on themethodology similar to the one applied by the Webometrics, and secondly by inspecting the Web sitesof the institutions and determining the functional quality of individual sites. In this way, we will presenta realistic view of the current state and quality of presence on the Internet for member institutions ofthe University of Belgrade from various fields, such as humanities, technical disciplines, sciences,medical schools etc. Based on this research, we will make some proposals and set the directions inwhich the development of Web sites should be moving in our academic environment.