Effects of Voice in a Telemarketing Context

摘要

Voice of salespersons in a telemarketing context remains largely unexplored. An experiment simulating a telemarketing context, where salespersons' voice intensity, intonation, and speech rate; was manipulated, in addition to the gender of the salesperson, (N = 399), shows that moderate intensity, unmarked intonation, and fast speech rate are associated with a more credible source compared with the other experimental conditions. Gender does not play a significant moderating role in the relationship between voice characteristics and credibility of the voice's source.