Imagine an army that goes into combat spending less than an hour a month on its strategy and with only 5% of its members understanding its strategy. Imagine further that 92% of that army does not track key performance indicators (KPI) that tell them how well they are doing in the war. And finally, imagine that only 10% of their strategic initiatives are successfully executed. How much chance of winning the war would we give this army? Little? Research suggests that these are not fictitious numbers, but rather, actual corporate strategy statistics.
展开▼
